My journey has been similar to yours. I’ve been through the lows of a restructure, the highs of a senior leadership role only to reinvent myself again after emigrating to a new country. I have also guided many professionals through similar career transitions.  

I believe in the power of personal branding to transform careers and lives. My mission is to help you discover, articulate, and amplify your unique value so that you can achieve the success you deserve. This mission was born out of a passion for empowering individuals to be authentic as they take control of their professional story.

My coaching approach is anchored in the Self-Concept Model™, a potent framework that ensures your transition is not merely a job change but an evolution of your professional identity.  

I combine strategic branding techniques with deep personal insight to create a brand that’s not just impressive, but also authentically you. I don’t just focus on external appearances – I dig deep to help you understand your core values, strengths, and the unique contributions you bring to your field.