Reinvention Champion: My Journey to Empower Your Authentic Brand

I’m Andrea, a Self-Concept Transformation Coach dedicated to helping professionals craft an authentic personal brand that showcases their value and leverages their hard work and dedication for career success.

Before stepping into coaching, I built a successful career in finance, rising to leadership roles in multi-cultural and multi-geographic regions. I am a Certified Coach who is also a Chartered Accountant with an MBA and I love drawing from my real-world experiences to support professionals around the globe in both personal and professional transformations.

I believe in the power of personal branding to transform careers and lives. My mission is to help you discover, articulate, and amplify your unique value so that you can achieve the success you deserve. This mission was born out of a passion for empowering individuals to take control of their professional story and to shape it with purpose. I’ve seen firsthand how a strong personal brand can be a game-changer, and I’m committed to helping you build a brand that reflects your true potential.

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My own career has been a journey of reinventions and transformations. After experiencing the lows of a restructure, being laid off and having my first child, I pivoted into a new industry to ultimately head a finance team. Some years later I emigrated and it felt like I was starting all over again in a foreign place where the rules were unfamiliar. Each reinvention brought new challenges but ultimately taught me the importance of aligning my self-concept with my professional image.

With each reinvention, I adapted, played by the rules and achieved the goals I had set out for myself. Outwardly this added up to being successful, but inwardly there were many times when I felt like an imposter, especially earlier in my career. Despite the many moments of career celebrations, I continued to chase that next challenge, that elusive something that would fulfil me, the missing piece of the puzzle.

Fast forward to the COVID-19 pandemic, a time of deep inner reflection for so many of us. For me, this reflection was amplified by the loss of a dear friend. This contributed to that sense of urgency to use my time more purposefully. By then I had already enjoyed the benefits of coaching individuals in teams. I had attended workshops on coaching and even became certified as a coach, a valuable skill for any leader to add to the toolkit. However, it was only when I signed up for one-on-one coaching that I experienced the transformative power of coaching at a whole new and very personal level.

Through coaching, I found the missing piece of the puzzle. I found a way to listen to what truly mattered to me at this stage of my life. I found a way forward that aligned my personal values with my personal brand. That alignment allowed me to show up authentically not just in my work, but in every area of my life. This felt like true success, to me.

We know that true success isn’t just about climbing the ladder or ticking off achievements. True success begins with being genuine to who you are and letting that authenticity shine through in all you do.

Every reinvention, from finance leadership to coaching, has shaped the way I now help others navigate their own paths to personal and professional success. My coaching approach is anchored in the Self-Concept Model™, a potent framework that ensures your transition is not merely an outward change but an evolution of your professional identity.

By shaping your own authentic personal brand, you too, can take control of your professional story and achieve the success that matters to you.

While our challenges may be similar, each journey is unique. Let’s make yours lighter, together. Let’s begin by asking: What do you want your professional and personal story to be?

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